I spent over a decade in corporate finance — most recently leading FP&A and capital allocation at a €3 billion FTSE-250 industrial group, and now running its corporate treasury. My job was building the models boards use to decide where hundreds of millions go: valuations, long-term plans, risk-adjusted returns, due diligence on twenty acquisition targets that became six deals.
Along the way I watched friends — smart, hard-working people — pay real money for financial advice that was worse than a good spreadsheet. Or worse: pay nothing and get advice funded by commissions on the products being recommended.
The tools corporate finance teams use every day are not complicated. They are careful. Verified math, one set of numbers, assumptions you can argue with, and a plan that gets reviewed — not made once and forgotten. There was no reason those habits should be locked inside boardrooms.
So I built the Playbook: the same methods, stripped of jargon, in euros, priced like a lunch instead of a percentage of your wealth. No ads, no commissions, no fund to upsell you into. Just clear numbers and a route you can actually follow.